Caroline Davis

Online Reputation & Listings Specialist

As Online Reputation & Listings Specialist, Caroline focuses on strengthening the digital presence of all properties supported by GREENWORKS Studio. She manages online reputation strategy, monitors and responds to resident reviews across major platforms, and ensures accuracy and consistency across every local listing. Caroline also collaborates with platform partners to keep listings optimized, integrated, and aligned with overall marketing and leasing goals. With experience in higher-education housing, community engagement, and international service, she brings a keen understanding of communication, customer experience, and brand representation to the team.

Responsibilities

• Online Reputation Management – Monitoring & responding to reviews across Google, Facebook, Yelp, Apartments.com, & ApartmentRatings.com
• Local Listing Management – Auditing & updating hours, amenities, policies, links, & contact information
• Platform Partnership Collaboration – SOCi, Yardi, and related integration support
• Ensuring accuracy, optimization, & consistency across all property listings
• Trend identification & reporting to support digital strategy recommendations
• Assisting with communication best practices & brand reputation initiatives

Experience & Background

• BA in English, Minor in TESOL – Northern Michigan University
• Nearly five years working in higher-education housing at NMU
• Peace Corps Volunteer – Eastern Caribbean
• Extensive experience in customer engagement, cross-cultural communication, and community-based service
• Strong background in writing, editing, resident communication, and digital engagement strategies

Interests & Hobbies
Caroline is passionate about exploring new places, cultures, and experiences. She enjoys rock climbing, camping, hiking, swimming—really anything that gets her outdoors and near the water. She loves board and card games, thrifting, antiquing, farmers markets, and discovering local makers. Music is a constant in her life, from concerts and festivals to small local shows.

Born and raised in Michigan and a proud ten-year Yooper, she remains a loyal Detroit Lions fan. She’s also known for her unintentional talent for burning microwave popcorn and her ever-growing tie-dye wardrobe. Her life motto: “Everything matches if you think hard enough.”